Goodwill tops Brand World Value rankings

Goodwill took the number one spot on the 2016 Brand World Value Rankings! The survey asked 3,000 consumers to rank their favorite and least favorite brands based on the good they do in the world. Goodwill topped the list followed by Amazon and Google. Here's a list of the top ten:

Best Brands overall:

  1. Goodwill

  2. Amazon

  3. Google

  4. Kellogg's

  5. Paypal

  6. Disney

  7. Girl Scouts of the U.S.A.

  8. Kraft

  9. Johnson & Johnson

  10. Dove

For a complete summary of the survey and the list of the worst brands, check out Ben Schiller's article on